Barry A Densa

Google’s Ultimate Slap: SEO and Content Marketing Gets the Axe

It happens all the time… your website finally secures a starring role on the first page of a Google SERP. And then… KAPOW! Google “slaps” your website, sending it into virtual purgatory (SERP page 1,398,530 or beyond) – effectively flushing your w... Read >

3 Email and Autoresponder Writing Rules for Hard-Pressed, Stressed-Out Entrepreneurs

When writing emails, either as a series or as auto responders, if you’re not an experienced direct response copywriter – because you’re the boss, an IT person, or an unpaid summer intern – and have to write them anyway – because you can’t afford to hire a... Read >

What’s Wrong With This Picture?

http://www.marketingwitandwisdom.com/wp-content/uploads/2012/01/Stauer-Watch3-227x300.jpg Stauer is a well-known direct marketer selling everything from jewelry and watches to coins and collectibles. The tagline on their website reads: Smart luxuries –... Read >

Humor in Sales Copy – Yes or No?

A debate has been burning up the bits and bytes on one of the popular marketing forums. The topic of heated discussion: Whether or not to include humor in sales copy. Some of the members argue that humor can be a disarming and refreshing alternative to... Read >

How to Create a Successful Viral Marketing Campaign

On the "Ask a Question" marketing page on LinkedIn.com I often see the following question: How can I make my go viral on the web? It could be a website selling weight loss pajamas ... an eBook on fractal theory ... a copywriting home-study course ...... Read >

Long-Tail Search is Dead! Long Live Nose-Whisker Search Instead!

Search Engine Marketers are fleeing for their lives! Once again Google has tilted the axis on which their world spins – precipitating a tectonic plate shift in the magnetic field surrounding SEM. This isn't your seasonal Google Slap or climate induc... Read >

The Email Marketing Nudnik Test

(Nudnik: Yiddish for pain in the ass, nuisance, pest, a marketer who sends to many emails to his house list) Okay, so how do you know – without a doubt – when you're being a nudnik, when you're sending too many emails to your money pot, your gold mine ... Read >

Use New FTC Guidelines to Increase Your Sales

If you've read the FTC's new 81-page Guides Concerning the Use of Endorsements and Testimonials in Advertising, you might think the FTC is a really nice bunch of guys trying to do the right thing by consumers-which, for the most part, is true. And yet... Read >

Due to Pimples the Long Copy vs. Short Copy Debate has Ended

Which converts better, which drives more sales, long-form copy or short-form copy? It's been debated since the first recorded newspaper advertisement was published in 1704 in the Boston News-Letter: "At Oyster-bay on Long-Island in the Province of... Read >

The Five Selling Magic Secrets of Billy Mays

Billy Mays, who sadly passed away at age fifty, was a pot-bellied, black-bearded Atlantic City carnival barker in a blue long-sleeve shirt and a white undershirt. He had a loud, shrill and annoyingly exuberant voice. And he seemed to lean forward, thro... Read >

The top 5 ways to attract and keep customers in any economy

I have a friend in Florida who owns six Subway franchises. He's rolling in dough, whole wheat and greenbacks. He loves the recession. He's remodeling his house (stimulating one South Florida contractor to keep swinging a hammer). Dollar stores ar... Read >

Hypey copy that converts and how to write it

I love hypey copy. Hypey copy is like a fine wine. It has great legs, a fine body and a rich nose. Hype excites the emotions, stimulates the buying glands and ultimately converts better than dull, drab, "only the facts ma'am" marcom-style copy. ... Read >

Winning GUARANTEES that knock customers off the fence

Put yourself in your client's shoes. No, strike that. Put yourself in your prospect's shoes (a prospect being someone you've never marketed, sold to or married before). She doesn't know you; she doesn't trust you, and she couldn't care less if you ... Read >

How to Squeeze Blood from a Copywriter

True story: Not too long ago I was approached by a marketer who had a product idea -- just the idea mind you. And he wanted to hire me to develop it... market it... sell it... and everything in-between. The reason being -- he didn't have the time... Read >

You Won't Sell Squat Without This in Your Sales Copy...

Great! You've invented a better mouse trap. You're the smartest consultant advisor, guru ever to pick up a microphone and wear shoes. You've figured out how to turn chicken feathers into gold, toilet water into oil, and the Sunday paper into a stack of $1... Read >